Max to Become HBO Max this Summer

zettimetti

Warner Bros. Discovery Announces Max to Become HBO Max this Summer

May 14, 2025 – At the Warner Bros. Discovery Upfront presentation in New York today, it was announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer.

WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026. This is thanks to an enormous amount of hard work, investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition.

Source: https://press.wbd.com/us/media-release/max/warner-bros-discovery-announces-max-become-hbo-max-summer

0xFeedBeef

Sounds like a re-branding laundromat is at work, weren't they HBOmax a year or so ago? :confused:

Germania

... weren't they HBOmax a year or so ago? :confused:
0xFeedBeef

[quote]WBD went on to replace HBO Max with a newly rebranded service,
shortening the service's name to "Max",
which launched in the United States on May 23, 2023,
in Latin America and Caribbean on February 27, 2024,
and in Europe on May 21, 2024
{source}[/quote]

(Exception: Belgium and Netherlands)

Stan001

Sounds like they lost their identity and may have lost many subscribers, as every day, 100s of thousands drop cable TV and pay channels.
And those of us who have to keep cable TV pay for it as they keep raising prices, now every month.

Sebastian001

Why not just use the name "Warner+"?

Dog

There's got to be another timeline that isn't this weird - this one is bizarre.

october262

found this - https://arstechnica.com/gadgets/2025/05/max-pivots-back-to-hbo-max-as-wbd-rethinks-ability-to-compete-with-netflix/

0xFeedBeef

The fundamental problem is this, and I've been saying it for several years now: save for a couple of channels, there isn't really sufficient new content on most vendors to justify the stupid prices they expect people to pay.

MrKrawk

When Peacock spoke of dropping the prefix from their name to follow HBO, it was a bit funny. Now they got to put the Pea back in their name I guess if they want to follow.
So did they lose customers or potential customers when they rebranded last year?

Cats4U

Peacock didn't rebrand last year or any year. Don't know what you are talking about. The peacock has been the symbol/logo of the National Broadcasting Company (NBC) since the early 1960's when they first started broadcasting some shows in color. Ironically, one of the first shows to be broadcast that way was Walt Disney's Wonderful World of Color.

Chameleon

They are all billions of dollars behind Netflix.

corey75

When Peacock spoke of dropping the prefix from their name to follow HBO, it was a bit funny. Now they got to put the Pea back in their name I guess if they want to follow.
So did they lose customers or potential customers when they rebranded last year?
MrGrackle

:rolleyes::cool: Haha, that was a good one! LOL