To put it briefly: Streamfab downloads the bitrates that Amazon uploads. If any bitrates are reduced, that's Amazon's fault.
I have to agree to this statement.
As most know, streamfab does direct downloading, so for example, it's 2,000 bit rate when downloaded, it's that on the Amazon site, and streamfab can't fix it.
Also, some sites offer more than one choice under both 720 and 1080.
Double check the video format on the download pop up window; make sure that you check both the CBR and CVBR options, especially for H.264. Usually, one of them will have a download option that is WAY higher in bitrate than the other.
This is also a very interesting thing, and I barely pay attention to it. A few times, I looked up CBR vs CVBR, and most seem to think overall CVBR is better, so I just leave it, but I may try going back and forth myself now to see. I also noticed some don't even offer CBR, so then no choice.