DEC 2025:
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform’s streaming and discusses a variety of opportunities to expand its current use, which is primarily for VOD content.
The blog by Liwei Guo, Zhi Li, Sheldon Radford and Jeff Watts comes at a time when AV2 is on the horizon.
“Looking ahead, we are excited about the forthcoming release of AV2, announced by the Alliance for Open Media for the end of 2025,” they posted. “AV2 is poised to set a new benchmark for compression efficiency and streaming capabilities, building on the solid foundation laid by AV1. At Netflix, we remain committed to adopting the best open technologies to delight our members around the globe. While AV2 represents the future of streaming, AV1 is very much the present—serving as the backbone of our platform and powering exceptional entertainment experiences across a vast and ever-expanding ecosystem of devices.”
