Wal-Mart starts selling coffins
The world's largest retailer, Wal-Mart, now plans to hold on to customers even after they die - by selling coffins.
Prices range from a "Mom" or "Dad Remembered" steel coffin for $895, to a bronze model at $2,899.
The retailer is allowing customers to plan ahead by paying for the caskets over 12 months for no interest. They can be dispatched within 48 hours.
Catering for cradle-to-grave needs, Wal-Mart already sells everything from baby wear to engagement rings.
A spokesman for the supermarket giant, Ravi Jariwala, said the new coffin range was "a limited beta test to understand customer response".
The retailer is offering caskets at prices that undercut many funeral homes, say correspondents.
But an industry spokesman said it was not gravely concerned about Wal-Mart's move because he said the firm could not offer bereaved families the human touch.
The world's largest retailer, Wal-Mart, now plans to hold on to customers even after they die - by selling coffins.
Prices range from a "Mom" or "Dad Remembered" steel coffin for $895, to a bronze model at $2,899.
The retailer is allowing customers to plan ahead by paying for the caskets over 12 months for no interest. They can be dispatched within 48 hours.
Catering for cradle-to-grave needs, Wal-Mart already sells everything from baby wear to engagement rings.
A spokesman for the supermarket giant, Ravi Jariwala, said the new coffin range was "a limited beta test to understand customer response".
The retailer is offering caskets at prices that undercut many funeral homes, say correspondents.
But an industry spokesman said it was not gravely concerned about Wal-Mart's move because he said the firm could not offer bereaved families the human touch.
Comment