I've been a loyal customer since 2008. I decided today, again, to check pricing on the All-In-One Lifetime license and was met, yet again, with great disappointment. DVDFab "specials" continue to disappoint. The pricing hasn't changed in over two years. The lifetime has always been $224 with some random minor freebee included.
What's worse is you don't get any credit for already owning lifetime licenses on a portion of the bundle (so I've been told in the past via emails with customer service).
What am I going to do with a second license? Does the money I already spent mean nothing? How about my loyalty?
I'd really like to see an *actual* special instead of following the marketing model they teach in grade school: raise the price and offer a discount.
Instead of emailing customer service and getting yet another cookie-cutter response that ultimately just means that my long-term support and feedback of the product means absolutely nothing to the company, I figured I would post on the forum in hopes of reaching someone different that might actually care about all of us. *fingers crossed*
To clarify and summarize, I making two points here:
Explanation for #1: No one likes being lied to. The products aren't on sale. They've been the same price for years.
Explanation for #2: If a new customer comes in to buy a lifetime license for the entire suite of products for $X, then why should an existing customer that already spent $Y have to pay another $X (total paid $Y + $X) to get the same thing? Lifetime licenses don't expire -- that's the point of them. They exist for the benefit of both sides: 1) a customer who believes in the product and wants to legitimately support it and doesn't want to be burdened with annual renewals and 2) a company that gets to take in a large sum of money up front to reward them for their hard work. Existing customers should be able to add onto their existing lifetime license up to $X - $Y so that in the end, total paid is $X to get the entire suite of products. It actually works in the company's favor since we paid you years ago and [CFO language here] NPV makes that money worth a lot more than $X in today's dollars [/CFO language].
What's worse is you don't get any credit for already owning lifetime licenses on a portion of the bundle (so I've been told in the past via emails with customer service).
What am I going to do with a second license? Does the money I already spent mean nothing? How about my loyalty?I'd really like to see an *actual* special instead of following the marketing model they teach in grade school: raise the price and offer a discount.
Instead of emailing customer service and getting yet another cookie-cutter response that ultimately just means that my long-term support and feedback of the product means absolutely nothing to the company, I figured I would post on the forum in hopes of reaching someone different that might actually care about all of us. *fingers crossed*
To clarify and summarize, I making two points here:
- Run a real sale that actually lowers the net cost.
- Give us *something* for the licenses we already own on top of the final, discounted price.
Explanation for #1: No one likes being lied to. The products aren't on sale. They've been the same price for years.
Explanation for #2: If a new customer comes in to buy a lifetime license for the entire suite of products for $X, then why should an existing customer that already spent $Y have to pay another $X (total paid $Y + $X) to get the same thing? Lifetime licenses don't expire -- that's the point of them. They exist for the benefit of both sides: 1) a customer who believes in the product and wants to legitimately support it and doesn't want to be burdened with annual renewals and 2) a company that gets to take in a large sum of money up front to reward them for their hard work. Existing customers should be able to add onto their existing lifetime license up to $X - $Y so that in the end, total paid is $X to get the entire suite of products. It actually works in the company's favor since we paid you years ago and [CFO language here] NPV makes that money worth a lot more than $X in today's dollars [/CFO language].
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